Keru logoPuerto Rico

Luis "Keru" Ortiz

Visual storyteller working across motion, film and photography.

I edit, animate and shoot campaigns and stories.

Explore the work
A close-up of a Farmacias Plaza prescription bottle with its vivid green Glowing Relief label.Watch case study
Featured collaborationGlowing Relief

Case study · Editing & Motion Design

Story & credits

Campaign & series
recognition

D&ADGlowing Relief · 2026
Cannes LionsGlowing Relief · 2025 / 2026
Gold TellyKing Cobras · 2022
Gran CúspideCalles con Nombre de Mujer · 2023
Project story & creditsRead moreClose details

A little light.
An everyday difference.

A prescription label that stays visible when the power goes out. Glowing Relief brings a practical response to an everyday challenge in Puerto Rico.

Case study
Editing & Motion Design
Published credit
Post Producer
Client
Alivia Health / Farmacias Plaza
Agencies
de la Cruz Ogilvy Puerto Rico
Ogilvy Health New York
View project & credits at D&AD
A couple watching television in the Glowing Relief case-study film.Watch case study
Case-study film · de la Cruz · 2025
Campaign recognition / 2026

D&AD

  • Graphite PencilPackaging Design / Labels
  • Wood PencilPharma / Innovation

Cannes Lions

  • Silver Lion · 2025Pharma / Direct to Consumer
    Brand Experience & Activation
  • Bronze Lion · 2026Industry Craft / Art Direction
    Packaging Design
2025 Cannes entry2026 Cannes entry

Recognition belongs to the collaborative campaign. My Post Producer credit is documented separately by D&AD; these Cannes entries are campaign-award sources.

Official case study at de la Cruz
Official Glowing Relief board showing the illuminated labels, campaign imagery and agency-reported results.
Official campaign board · de la Cruz. Open full size

Portfolio

Selected work.

Recent agency projects, campaign case studies and work behind the camera.

Choose a collection to explore.

Current agency work · Culture

Editing &
Motion Design.

Advertising work created with the team at Culture.

My contribution to each project: editing and motion design.

Explore Culture’s work

Campaigns & collaborations

Ideas with a life beyond the frame.

The bright pink Demands for Giving campaign artwork, styled as a magazine cover.Watch case film
Giving Tuesday · de la Cruz · 2024

Demands for Giving

Case study · Editing & Motion Design

Turning the attention around artists’ backstage requests into support for local nonprofits. A Giving Tuesday campaign rooted in Puerto Rico’s music and media culture.

Project story & creditsRead moreClose details
Case study
Editing & Motion Design
Published credit
Post Producer
With
Culture Create / de la Cruz Ogilvy
Project & credits at LBB
Official case study at de la Cruz
Official Demands for Giving board featuring participating artists and the Giving Tuesday campaign.
Official campaign board · de la Cruz. Open full size
A ghostly Burger King character beside red Case Film lettering.Watch case study
Burger King · de la Cruz · 2024

Summon the King

Case study · Editing & Motion Design

A Halloween ghost story became a haunted restaurant experience in Puerto Rico, created with This Paranormal Life.

Project story & creditsRead moreClose details
Case study
Editing & Motion Design
Client
Burger King
Agency
de la Cruz
Year
2024
Official case study at de la Cruz
Official Summon the King board illustrating the haunted Burger King activation and agency-reported campaign results.
Official campaign board · de la Cruz. Open full size
The Sajo/McCann team onstage at the Cúspide awards, beneath the campaign’s Calle Rebekah Colberg image.Read campaign story
Garage Isla Verde · Sajo/McCann · 2023

Calles con Nombre de Mujer

Campaign team

A campaign for greater recognition of Puerto Rican women through the names of our streets.

Project creditsViewClose
Credit
Named campaign-team member, Sajo/McCann
Client
Garage Isla Verde
Recognition
2023 Gran Cúspide
Gold — Bien Público
Gold — Uso de Mercadeo Directo

Metro names Keru Ortíz among the campaign team. The article does not assign individual production functions. Recognition is for the campaign.

Image: the campaign team at the Cúspide awards, published by Metro.

Campaign story & team credits at Metro
Newspaper front pages from the opening of Nacimiento PR.Watch film
Archive · AAP Puerto Rico · 2021

Nacimiento PR

Editor

A campaign film for the Asociación de Agencias de Publicidad de Puerto Rico, created with Sajo McCann.

Project story & creditsRead moreClose details
My role
Editor
Agency
Sajo McCann
Project & credits at LatinSpots
A pink-haired participant against a turquoise background in the L’Oréal Transformation campaign.Watch case film · 2:32
L’Oréal · Sajo/McCann · 2022

L’Oréal Transformation

Producer / Videographer

A network of salons in Puerto Rico trained to support the trans community through hair, image and self-expression.

Project creditsViewClose
My role
Producer / Videographer
Client
L’Oréal Professional Products
Agency
Sajo//McCann Puerto Rico
Direction
Green Room — Sajo//McCann In-house Production

Adlatina’s published production credits name Keru Ortiz as producer/videographer.

Film & full credits at Adlatina

Motion identities

Short-form pieces from my portfolio archive.

Film & television

Conversations and comedy.

Original Línea Directa thumbnail for the Washington, D.C. special, showing the presenter and city landmarks.Watch on YouTube · 27:08
Línea Directa · Sep 26, 2026

Línea Directa

Production · Camera · Location audio · Selected graphics

La crisis de Medicaid en Puerto Rico: ¿Por qué el límite del 76%?

A Washington, D.C. conversation about healthcare funding in Puerto Rico, published as an episode of Línea Directa.

Project story & creditsRead moreClose details
My role
Production · Camera · Location audio · Selected graphics
Final edit
TeleOnce / Channel 11, Puerto Rico
Published by
Leonardo Ivan Valentin
View original episode on YouTube
Two men talk at an outdoor table in the published King Cobras series excerpt.Watch series excerpt
Mount Harvest · 2022

King Cobras: Men’s Group

Cinematographer / Grip

2022 Gold Telly · Comedy Series

A comedy series from Mount Harvest.
A contribution from behind the camera.

Project story & creditsRead moreClose details
My role
Cinematographer / Grip
Production
Mount Harvest
Recognition
Series received a 2022 Gold Telly
Series — Series: Comedy
Full production credits at the Telly Awards

About

Behind the work.

For the past four years, I’ve worked full-time at Culture. Alongside the agency team and our sister agency, de la Cruz, I help shape the case studies and campaigns collected here.

Professional background
Areas of practice
Motion design

Animation & advertising

Post production

Production & editing

Image-making

Cinematography & photography

Creative development

Tools & apps

Screening room

Watch on original source