Culture · 2025
Mr. Special
Editing & Motion Design
Project at Culture
Puerto RicoLuis "Keru" Ortiz
Visual storyteller working across motion, film and photography.
I edit, animate and shoot campaigns and stories.
Campaign and series recognition
D&ADGlowing Relief · 2026
Cannes LionsGlowing Relief · 2025–2026
Gold TellyKing Cobras · 2022
Gran CúspideCalles con Nombre de Mujer · 2023
Project story & creditsRead moreClose details
A little light.
An everyday difference.
A prescription label that stays visible when the power goes out. Glowing Relief brings a practical response to an everyday challenge in Puerto Rico.
- Case study
- Editing & Motion Design
- Published credit
- Post Producer
- Client
- Alivia Health / Farmacias Plaza
- Agencies
- de la Cruz Ogilvy Puerto Rico
Ogilvy Health New York
Watch case studyCampaign recognition / 2025–2026
D&AD 2026
- Graphite PencilPackaging Design / Labels
- Wood PencilPharma / Innovation
Cannes Lions
- Silver Lion · 2025Pharma / Direct to Consumer
Brand Experience & Activation - Bronze Lion · 2026Industry Craft / Art Direction
Packaging Design
Recognition belongs to the collaborative campaign. My Post Producer credit is documented separately by D&AD; these Cannes entries are campaign-award sources.
Official case study at de la Cruz
Official campaign board · de la Cruz. Open full size
Portfolio
Selected work.
Recent agency projects, campaign case studies and work behind the camera.
Choose a collection to explore.18 projects
Current agency work · Culture
Editing &
Motion Design.
Advertising projects created with the team at Culture.
Explore Culture’s work
Culture · 2025
The Tank
Editing & Motion Design
Project at Culture
Culture · 2025
Cidrines · Sobaitas
Editing & Motion Design
Project at Culture
Culture · 2024
Tres Monjitas · Dura Más
Editing & Motion Design
Project at Culture
Culture · 2024
Rauw Alejandro
Editing & Motion Design
Project at Culture
Culture · 2024
Marco’s Pizza
Editing & Motion Design
Project at Culture
Culture · 2024
Oso Labioso
Editing & Motion Design
Project at Culture
Culture · 2024
Cangrejeros
Editing & Motion Design
Project imagery and details on Culture’s site.
Project at Culture
Culture · 2024
Arena Medalla
Editing & Motion Design
Project imagery and details on Culture’s site.
Project at Culture
Culture · 2025
Tres Monjitas · Tradición
Editing & Motion Design
Project at CultureCampaigns & collaborations
Ideas with a life beyond the frame.
Featured campaign · Alivia Health / Farmacias Plaza
Glowing Relief
Case study · Editing & Motion Design
A prescription label that stays visible when the power goes out. A little light, making an everyday difference in Puerto Rico.
Story & credits
Giving Tuesday · de la Cruz · 2024
Demands for Giving
Case study · Editing & Motion Design
Turning the attention to artists’ backstage requests into support for local nonprofits. A Giving Tuesday campaign rooted in Puerto Rico’s music and media culture.
Project story & creditsRead moreClose details
- Case study
- Editing & Motion Design
- Published credit
- Post Producer
- With
- Culture Create / de la Cruz Ogilvy
Official case study at de la Cruz
Official campaign board · de la Cruz. Open full size
Burger King · de la Cruz · 2024
Summon the King
Case study · Editing & Motion Design
A Halloween ghost story became a haunted restaurant experience in Puerto Rico, created with This Paranormal Life.
Project story & creditsRead moreClose details
- Case study
- Editing & Motion Design
- Client
- Burger King
- Agency
- de la Cruz
- Year
- 2024
Garage Isla Verde · Sajo//McCann · 2023
Calles con Nombre de Mujer
Campaign team
A campaign for greater recognition of Puerto Rican women through the names of our streets.
Project creditsRead moreClose details
- Credit
- Named campaign-team member, Sajo//McCann
- Client
- Garage Isla Verde
- Recognition
- 2023 Gran Cúspide
Gold — Bien Público
Gold — Uso de Mercadeo Directo
Metro credits me as a campaign-team member without specifying an individual production role. The awards recognize the campaign.
Image: the campaign team at the Cúspide awards, published by Metro.
Campaign story & team credits at Metro
Archive · AAP Puerto Rico · 2021
Nacimiento PR
Editor
A campaign film for the Asociación de Agencias de Publicidad de Puerto Rico, created with Sajo//McCann.
Project story & creditsRead moreClose details
- My role
- Editor
- Agency
- Sajo//McCann
L’Oréal · Sajo//McCann · 2022
L’Oréal Transformation
Producer / Videographer
A network of salons in Puerto Rico trained to support the trans community through hair, image and self-expression.
Project creditsRead moreClose details
- My role
- Producer / Videographer
- Client
- L’Oréal Professional Products
- Agency
- Sajo//McCann Puerto Rico
- Direction
- Green Room — Sajo//McCann In-house Production
Adlatina lists my role as producer/videographer.
Film & full credits at AdlatinaFilm & television
Conversations and comedy.
Línea Directa · Sep 26, 2026
Línea Directa
Production · Camera · Location audio · Selected graphics
La crisis de Medicaid en Puerto Rico: ¿Por qué el límite del 76%?
A Washington, D.C. conversation about healthcare funding in Puerto Rico, published as an episode of Línea Directa.
Project story & creditsRead moreClose details
- My role
- Production · Camera · Location audio · Selected graphics
- Final edit
- TeleOnce / Channel 11, Puerto Rico
- Published by
- Leonardo Ivan Valentin
Mount Harvest · 2022
King Cobras: Men’s Group
Cinematographer / Grip
2022 Gold Telly · Comedy Series
A comedy series from Mount Harvest, with my contribution behind the camera.
Project story & creditsRead moreClose details
- My role
- Cinematographer / Grip
- Production
- Mount Harvest
- Recognition
- 2022 Gold Telly
Social Video / Series: Comedy
About
Behind the work.
For the past four years, I’ve worked full-time at Culture. Alongside the agency team and our sister agency, de la Cruz, I help shape the case studies and campaigns collected here.
Professional backgroundAreas of practice
Motion design
Animation & advertising
Post-production
Editing & finishing
Image-making
Cinematography & photography
Creative development
Tools & apps