Puerto RicoVisual storyteller working across motion, film and photography.
I bring a filmmaker’s eye, an editor’s instinct and a designer’s imagination to the same frame.
Explore the workAwards recognize the collaborative work; my roles are credited with each project.
Graphite Pencil · Packaging Design / Labels
Wood Pencil · Pharma / Innovation
Silver Lion · 2025 ↗
Bronze Lion · 2026 ↗
2025: Pharma / Direct to Consumer Brand Experience & Activation.
2026: Industry Craft / Art Direction Packaging Design.
Latin America · Finalist
Restaurants & Branded Content
Gold · Bien Público
Gold · Uso de Mercadeo Directo
Campaigns, stories and work behind the camera.
18 projects
Featured case study · Alivia Health / Farmacias Plaza
Editing & Motion Design
A prescription label that stays visible when the power goes out. A practical response to an everyday challenge in Puerto Rico.
D&AD documents my Post Producer credit; the Cannes entries above document campaign recognition.
Current agency work · Culture
Advertising projects created with the team at Culture.
Explore Culture’s workEditing & Motion Design
Project at CultureEditing & Motion Design
Project at CultureEditing & Motion Design
Project at CultureEditing & Motion Design
Project at CultureEditing & Motion Design
Project at CultureEditing & Motion Design
Project at CultureEditing & Motion Design
Project at CultureEditing & Motion Design
Project imagery and details on Culture’s site.
Project at CultureEditing & Motion Design
Project imagery and details on Culture’s site.
Project at CultureEditing & Motion Design
Project at CultureIdeas with a life beyond the frame.
Case study · Editing & Motion Design
Turning the attention to artists’ backstage requests into support for local nonprofits. A Giving Tuesday campaign rooted in Puerto Rico’s music and media culture.
Case study · Editing & Motion Design
A Halloween ghost story became a haunted restaurant experience in Puerto Rico, created with This Paranormal Life.
Campaign team
A campaign for greater recognition of Puerto Rican women through the names of our streets.
Metro credits me as a campaign-team member without specifying an individual production role. The awards recognize the campaign.
Image: the campaign team at the Cúspide awards, published by Metro.
Campaign story & team credits at MetroEditor
A campaign film for the Asociación de Agencias de Publicidad de Puerto Rico, created with Sajo//McCann.
Producer / Videographer
A network of salons in Puerto Rico trained to support the trans community through hair, image and self-expression.
Adlatina lists my role as producer/videographer.
Film & full credits at AdlatinaThese honors recognize the collaborative campaign.
Cúspide 2022 ↗
Gold · Imagen / Puerto Rico
Silver · Promo & Activation / Activación en exterior
Bronze · Effectiveness / Categorías especiales
SME Digital Awards 2023 ↗
Bronze · Social Responsibility
SME Excellence in Marketing 2022 ↗
Finalist · Cause-Marketing & Community Outreach
Conversations and comedy.
Production · Camera · Location audio · Selected graphics
La crisis de Medicaid en Puerto Rico: ¿Por qué el límite del 76%?
A Washington, D.C. conversation about healthcare funding in Puerto Rico, published as an episode of Línea Directa.
Cinematographer / Grip
A comedy series from Mount Harvest, with my contribution behind the camera.
About
For the past four years, I’ve worked full-time at Culture. Alongside the agency team and our sister agency, de la Cruz, I help shape the case studies and campaigns collected here.
Professional backgroundAnimation & advertising
Editing & finishing
Cinematography & photography
Tools & apps
